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Scarcity Brain
Product Details
Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?
Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem is the scarcity mindset-- left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. We are bombarded with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run.
Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem is the scarcity mindset-- left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. We are bombarded with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run.
Explore simple tactics that can move us towards an abundance mindset, and cement healthy habits. Our world is overloaded with everything we are built to crave. The fix for scarcity brain isn’t to blindly aim for less. It is to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then life can be experienced in a new way—a more satisfying way.
CDR Approved & CBDCE Accepted
| CDR (Commission on Dietetic Registration) | 15 CPEU. View CDR Practice Competencies under the Weight Management category here. CDR Activity no. 181101. |
| CBDCE (Certification Board for Diabetes Care and Education) | 15 CEU |
| More about professional approvals here. | Expiry: Jan 30, 2027 |
Exam
50 multiple choice questions. Downloadable. Unlimited retakes. View our "How It Works" video.
Book
- Kindle eBook: 7564 KB. ASIN: B0BR51PWBF. Accessible in the U.S. only. You must have an active amazon account and understand how to access your Kindle eBook via the access link that you receive from us. Enjoy Kindle eBooks on any device with the free Kindle app for iPhone, iPad, Android phones and tablets, PC and Mac, and on Kindle e-readers and Fire tablets. Learn more here.
- Book: Paperback, 304pp. Sep 2023. ISBN-13: 978-0593236628. Preview book
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